T
Новый модный сезон СТОКМАНН встречает с размахом. Более чем десяток коллабораций, лимитированные новинки, специальные капсулы и щедрые подарки. А причина тому юбилей: 35 лет первому модному универмагу в России, который сформировал новый формат шопинга — с заботой и любовью к каждому покупателю. По этому случаю рассказываем (и показываем), какие активности подготовил бренд — от модной пиццы до модного дома.
Маркет российских дизайнеров
В 1989 году в России открылся первый европейский универмаг СТОКМАНН, где покупателям стали доступны международные бренды. С тех пор сеть продолжает открывать новые имена, в том числе на локальном рынке, и собирает их под своей крышей — на этот раз в digital-пространстве. В честь 35-летия универмаг запустил Маркет 1989 в онлайн-формате, где объединил более 35 молодых российских дизайнеров, которые влияют и развивают индустрию моды сегодня. Воспользуйтесь фильтром «1989» в разделе Маркета, чтобы посмотреть, как отечественные марки переосмыслили тренд на стиль 90-х (на это время пришлись первые годы работы СТОКМАНН). Вневременной деним можно найти в 495denim, объемные свитера в дедушкином стиле представлены в Eve&Esther, а погрузиться в эстетику mob wife предлагаем в Asya Semyonova и найти место в осеннем гардеробе комплекту из экокожи в бордовом оттенке. Познакомиться с модными локальными марками можно до 30 ноября на сайте универмага и в мобильном приложении.
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Ни один день рождения (и юбилей) не обходится без роскошных угощений и стильной сервировки. Пицца — идеальный вариант закуски, который вдохновит на читмил даже любителей здоровых блюд. Главный секрет ее приготовления — соблюдать баланс насыщенного вкуса и хрустящей корочки. Эту формулу прекрасно знают СТОКМАНН и Ozon Fresh: к 35-летию универмага бренды выпустили фэшн-пиццу. Выбирайте, на какой стороне вы, — нежное сочетание авокадо и мортаделлы или брутальный вкус итальянской мясной нарезки с карамелизированным луком. За сет-дизайн стола отвечают коробки с принтом бирюзового меха и золотого глиттера в духе трендов будущего сезона. Заказывайте пиццу в онлайн-супермаркете и украшайте стол импровизированным арт-объектом.
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С каким ароматом ассоциируется у вас осень? Скорее всего, это обволакивающие пряные нотки, которые олицетворяют уют и напоминают о гармонии с собой и природой. Как раз такие ароматы для дома разработал бренд Ambra специально к юбилею СТОКМАНН. Black — согревающая композиция с древесными нотами, White — освещающее сочетание ветивера, лайма, мускуса, специй и хвойных аккордов. Каждый из них создает особенную атмосфера пространства, о чем и говорит девиз Ambra: create emotions.
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Творческий союз арта и моды
Современное искусство и мода всегда идут рука об руку. Дизайнеры вдохновляются уличной культурой и граффити-работами, а после интерпретируют увиденное в коллекции. Эти эксперименты рождают неповторимые и актуальные изделия, которыми хочется разбавить осенний casual-гардероб. Один из таких примеров — коллаборация российского мужского бренда Marco di Radi с художником стрит-арта Евгением Чес, который работает на стыке уличного и современного искусства. В именную капсулу войдут изделия со свежим взглядом на будничный стиль: футболка, худи, свитшот, брюки-джоггеры, кардиган и свитер с яркими и узнаваемыми рисунками графиста. Коллекция станет доступна к покупке с октября 2024 года.
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В универмаге собраны не только одежда, обувь и аксессуары от известных брендов, но и другие вещи для комфортного образа жизни: косметика, все для домашнего уюта, бытовая техника и другие необходимые предметы для всей семьи. В честь юбилея СТОКМАНН бренд La Prima позаботился и о домашних питомцах, выпустив линейку с постельным бельем. Подготовка ко сну и отдыху станет совместным любимым ритуалом, а спальный комплект в двух разных расцветках впишется в любой интерьер — вашей квартиры, домика или лежанки питомца.
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Признавайтесь, где еще вы храните одежду, помимо шкафа? На беговой дорожке, кросс-тренажере, диване или небольшом столике? Предлагаем не корить себя за творческий беспорядок, тем более что стул выполняет важную функцию. С точки зрения организации он помогает определить, какую одежду вы носите чаще. Здесь же можно располагать вещи, которые планируете надеть в ближайшее время, чтобы не забыть весь образ. Дизайн-студия из Екатеринбурга Annki Studio специально к юбилею универмага создала многофункциональную вещь, или, скорее, настоящий арт-объект, — стул-гардероб из натурального массива березы с черной тонировкой. С одной стороны, это уникальный предмет мебели, который привлечет внимание гостей, а с другой — оригинальный мини-гардероб, где на специализированных крючках можно разместить любимую сумку-тоут или бархатный пиджак.
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4 модные эпохи в одной коллекции
Российский бренд товаров для дома Moroshka тоже не остался в стороне и специально к юбилею универмага разработал лимитированную серию пледов. В линейке — варианты на любой вкус в духе свободных и смелых 1990-х, эксцентричных 2000-х, модных 2010-х и непредсказуемых, но семейных 2020-х. Аксессуары в сочных цветах и с экстравагантными дизайнами станут акцентными в интерьере и будут ежедневно заряжать позитивом. Кстати, коллекция не просто так охватывает четыре эпохи: этот промежуток времени застал первый универмаг в России.
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Если вы тоже обожаете покупать классную одежду для дома, специальная коллекция бренда Sabrina Scala ко дню рождения СТОКМАНН — ваш вариант. В ней воспевается ода элегантности и женственности, помноженная на бесконечный комфорт. Трикотажный кардиган, платье макси, жилет из смесовой пряжи и другие вещи выполнены из кашемира в мягких и благородных оттенках. Несмотря на то что вещи — из домашней линейки, они отлично впишутся в повседневный гардероб. Коллекцию ищите на полках в универмагах и на сайте, начиная с октября 2024 года.
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В СТОКМАНН мыслят масштабно, а когда задаются вопросом «Как выглядит место силы нашего универмага?», создают целый дом. Эту задумку удалось воплотить с компанией «ДубльДом» и кастомизировать самую популярную семейную модель KEDR. В пространстве царит атмосфера особого тепла с нотками скандинавской эстетики и кантри-шиком, а все благодаря предметам декора из универмага. В просторной общей зоне на столе скатерть из 100%-ного хлопка и акцентные красные плейсматы, изящные бокалы и тарелки от итальянской марки Coincasa. В двух спальнях дома постельное белье из премиального сатина от 21maison, а в ванной — мягкие махровые полотенца. Готовый дом можно посетить и рассмотреть интерьер в деталях и вдохновиться гармоничным сочетанием вещей. На покупку этой модели участникам программы лояльности СТОКМАНН доступна скидка в размере 200 тысяч рублей, а также cкидка 20% на обустройство дома в универмаге.
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Легендарный деним и вечный минимализм
Без лишней скромности культовые бренды Calvin Klein и Tommy Hilfiger возвращаются в новом сезоне с широким ассортиментом осенне-зимних новинок. В основной линейке первого ищите трикотаж с изящными силуэтами, линиями и разрезами, а второго — переосмысленные тренды в стилях преппи и smart casual. Для осенних прогулок попробуйте сочетать деним разных оттенков и традиционно выбирайте тотал-образы в линейках Tommy Jeans и Calvin Klein Jeans.
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Присоединиться к поздравлениям и больше узнать о юбилейных спецпроектах, лимитированных коллекциях и брендах сезона можно на сайте или в мобильном приложении СТОКМАНН.
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